Behavior Change Communication

A strategy conducted either through one on one or group that aims to understand deeper the issues of the target population. It is interactive in process where the target group provides information about his/her environment/activities. This is being done in the form of outreach activities where one on one risk assessment and info sharing on basic messages are provided. Guided group interaction (GGI) is another activity under this strategy wherein set of questions are answered by a small group of participants based on their knowledge and experiences. This area is the first phase of the Foundation’s work and becomes the basis for decision making if a particular clientele will be enrolled in the next service (CFHRR)

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